We’d probably been playing the snake-themed game with Nokia and gazing at the walls. Yes it’s true that social media’s “social” part of social media was given a new meaning in 2024, but there’s another aspect that saw major changes in 2021 the area of marketing through social media.
- In 2024, major brands increased their investments in social media marketing.
- The highest point was in Q4, worldwide spending on ads for social media was up 50.3 percent compared to the same time frame in the year 2023.
- In addition, almost half of the population – roughly 3.23 billion – were on an online social network at least once a month in 2020. This is which is an 8.1 percentage increase over the previous year.
- The number of people using social media is expected to increase by to an additional 3.7 percent. That’s huge, right?
- All of these data points towards one thing – social media has never been more effective in terms of marketing tools and it’s definitely something that you need to keep an to.
- In light of that it’s not surprising that new trends in social media continue to emerge, grow and changing each day.
- However, keeping up with the latest trends in social media may be more difficult as keeping pace with Kardashians which is precisely the reason we decided to write this blog article.
- So, let’s dive in and look at the most popular social media trends that are worthy of your attention in 2024.
7 Things to Know About Social Media Trends you must Be on the lookout for!
1. Live Streaming Video
- In 2018 Facebook Live became the hot trend in digital marketing.
- Now, 2024 is the year. it’s not the only time that Facebook Live thriving, but other platforms that are major like Instagram, Twitter, YouTube and LinkedIn have adopted similar features, too.
- A majority of users on the internet prefer live video over blogs, while 80 percent prefer live streaming videos over other content on social media.
- And, as per MediaTrix the streaming industry is expected to grow to $124.6 billion by 2025.
- Why do people love watching live streams so often? What’s the reason why it’s such a popular fashion on social networks?
- This is why live streaming provides a sense of urgency that recorded video can’t ever achieve. It allows viewers to interact with the video in ways that they wouldn’t be able to had it been a pre-recorded video.
- Live streaming video gives viewers the chance to experience “behind the scenes” – an experience that is real, unscripted and more reliable.
- With all the advantages live streaming has to offer and the benefits it can bring, it’s no wonder that over 35 percent of marketers are using live videos as component of their overall social media strategies and you should, too.
- Since if you don’t stay out ahead of this booming technology, your business will be left in the slack.
2. Social Media to Chatbots
- Social media is more than just a platform that people can make new acquaintances and communicate with them.
- It’s now a platform for people to share their thoughts, buy new items, services and products review them and connect with your company.
- Your customers frequently require contact from your company to discuss one issue or another.
- In actual fact, 83% of those who buy online require assistance in wrapping the purchase.
- However, in this 24-hour digital world, finding workers to meet the demand for workers isn’t easy.
- This is exactly why chatbots are the latest trend in social media.
- This groundbreaking technology has revolutionized the way companies connect with their clients.
- If it’s offering 24/7 assistance, or enhancing human efficiency chatbots are a necessary element of customer service.
- Instead of resorting to email with an unsubstantiated promise of responding within two business days’, you can use chatbots to keep pace with the ever-growing interaction on social media!
3. User-Generated Content
- It’s time to upgrade your content, not just in terms of production value however, but in connection with the audience.
- How? by using content created by users – which is now an increasingly effective marketing strategy for social media.
- According to the findings of a study that found 92% of consumers believe in natural, user-generated content more than traditional advertisements.
- According to a different study According to another study, 90% of customers say that UGC has more influence on their purchasing decisions than advertising emails, and even results from search engines.
- Why? Because it’s not a brand that is responsible for the promotions it’s the customers themselves.
- In truth, UGC is too good to be to be true. If you can come up with some innovative methods, you can get your followers to work for you. All you have be doing is
- Encourage your followers that they should mention the brand name in your social media postings if they’ve used your service or product and begin reposting the UGC.
- Interact and discuss with your followers regularly.
- Run competitions that stimulate UGC.
- In essence, your audience produces the content on your behalf, and you simply profit.
- Furthermore, UGC acts as social evidence to spread your company’s message, build relations with clients, and create confidence in the targeted audience.
- What’s more wonderful than this?
4. Newest social media trend
- It could be cat videos as well as videos with babies savoring lemons for the first time We all love watching these videos.
- This is probably the reason the reason video content is one of the most popular social media trends currently available.
- According Wyzowl Wyzowl 87% of companies are making use of video as a part of their marketing tools – which is an increase of 24% from 2020.
- Additionally, experts expect the market for video marketing to grow to nearly $50 billion in 2024.
- But let’s get real here.
- As marketer, it is important to begin thinking carefully about how you approach videos, particularly in terms of the length your videos must be, and the best place to upload videos.
- Making short-form videos using TikTok Reels, TikTok, and Youtube Shorts is the current trend and every business should be on board immediately.
- There’s no better time than now to create bite-sized, snack-able digestible, easy-to-consume videos.
- These videos not only better fit into the common consumer’s routine They also permit brands to make videos that reach the desired level without the expense of an enormous production.
5. Influencer Marketing
- Influencer marketing isn’t the newest fashion in social media, however it’s likely to be around for a very lengthy duration.
- By 2024, the influencer market will be an industry worth $15 billion, and shows no indicators of slowing.
- Why influencer marketing is becoming more powerful and bolder every day?
- Because influencer marketing can be an excellent method of helping you expand your reach, boost brand recognition, and boost your ROI on marketing!
- It’s a lot less expensive than launching paid ads but it still yields amazing results.
- Here are some information that could inspire you to include influence marketing to your arsenal of marketing.
- 99% of marketing professionals agreed that the ROI from influencer marketing was equal with or higher than other networks.
- Around 40% of users reported that they bought an item online after watching an influential person or influencer on YouTube, Instagram, or Twitter making use of the product.
- Influencer marketing can yield a $6.50 profit per dollar invested.
- A majority of marketing professionals plan to expand their influencer-marketing budget over the coming year.
- Bottom line this is why influencer marketing has become hot in the present!
6. Ephemeral Content
- Ephemeral content refers to the rich media that is accessible only for a short period (usually for 24 hours) until it is gone forever.
- The Instagram Stories, Snapchat, Twitter Fleets, LinkedIn Stories, Facebook Stories All of these formats are ephemeral.
- While evergreen content is vital, this type of content allows marketers to connect with their audience’s FOMO (Fear of being missing out!)
- Content that isn’t likely to be available until today entices people into engaging with the content as soon as possible.
- Who would’ve ever thought you could use this fear to your advantage? utilized to make your online marketing campaigns profitable?
- Another reason to utilize ephemeral media is because it’s among the most effective ways to show off the authenticity of your brand.
- According to statistics, 86% of digital users want authenticity more than ever before.
- They are looking for the authentic emotional connection they can develop with brands. And ephemeral content is a great way to provide the thing – a real and honest view of your company!
7. Meme Marketing (Most exciting social media trend)
- Human brains are wired to interpret visual signals 60 times quicker than text.
- If the image contains things that have an intrinsic value for recall, such as an episode from the film Interstellar and so on -we can process it quicker.
- It is a reason why memes are the most popular digital currency, and these figures show that:
- 55% of teenagers between 13 and 35 post memes each week and 30% of them send them out daily.
- 74% of memes are sent with the sole purpose of making people laugh or smile.
- 38% of people are on meme accounts on various social media best platforms for content creators FunMeSocial.
- In the age of technology we live in, there’s practically a meme for anything.
- Are you feeling down about your future virtual meetings? There’s a meme to help you get through it.
- Do you hate doing chores at home? There’s a meme to help you with this as well.
- Now, marketers have taken advantage of this trend of memes since they are simple, enjoyable to make, and fun to watch.
- They are among the most popular and reliable (can’t be sold out since they’re always truthful) and viewed type of content.
- All of this is what makes memes an effective fashion on social media that increases the visibility of brands and boosts engagement which eventually leads to greater ROI.
- What’s more? The memes also make brands appear stylish and fresh.
- Who wouldn’t love to have a good time and party with cool and youthful friends?
Join in these trends on Social Media today!
- In an increasingly socially disconnected world social media has emerged as the primary place for community interaction.
- Social media for entertainment, information, and human connection.
- Today, an estimated 3.2 billion people are using social media across the globe and is increasing by 100 million per day.
- This means that consumers spend most of their lives through social networks If you wish to be successful you must keep up with the game on social media.
- For this, you must stay on top of the most recent and hottest trends we have presented to you.
- Are you now ready to fly and become an social (media) butterfly?
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